Blue Branch On Why Outsourcing Is Good For Business

Firstly lets clarify what outsourcing is; In business terms, outsourcing is described as the contracting out of an internal business process to a third party organisation. In layman''s terms, rather than companies doing the work themselves, they hand over the reigns to a company which specialises in that area.

As an outsource sales and marketing company, Blue Branch are paid to create marketing campaigns, on behalf of our clients, specifically designed to raise brand awareness and increase market share. Our expertise lies in customer acquisition and our clients can be assured of great results along with customer satisfaction.

So why is outsourcing good for business?

With the UK economy slowly recovering from a triple-dip recession, many companies are extremely cautious of their budgets and are looking for more cost-effective solutions. Many corporations, small and large, are looking for ways to slash their budgets while maintaining high levels of productivity. Most companies are now understandably cautious about spending large sums on traditional advertising and marketing methods, and are therefore turning to companies like Blue Branch to conduct the sales & marketing of their products through cost effective, measurable methods.

The practice of contracting out a business process rather than staffing it internally is a common feature in the modern economy. There are financial advantages that come from outsourcing.

1/ Outsourcing can offer greater budget flexibility and control.

2/ It lets organisations pay for only the services they need, when they need them

3/ It reduces the need to hire and train specialised staff

4/ Reduces capital and operating expenses.

Outsourcing strategies can be broken down into three broad categories that meet different goals:

• Efficiency – the first step in an outsourcing strategy is to achieve cost savings, typically through process efficiencies
• Enhancement – once cost savings have been realised the next stage is to achieve operational improvements related to business objectives such compliance and meeting availability expectations
• Transformation – business transformation is the end goal for an outsourcing strategy, where an outsourcing relationship is used to drive business performance improvements

It's no coincidence that Direct Marketing / Sales has been the fastest growing industry in the world for the last 5 years. It's a recession proof industry that's going from strength to strength and here at Blue Branch we're excited to be a part of that. Our more personalised approach and tailor-made marketing strategies have made our business model highly attractive for many blue chip corporations looking to explore new avenues.

Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.