Blue Branch Plan to Evolve Sales Techniques by Attending Conference in Glasgow

Blue Branch is set to attend an exciting direct marketing conference this weekend and plans to evolve their sales techniques after the event.

Direct marketing specialists, Blue Branch are set to attend a sales and marketing conference being held in Glasgow this weekend on the 8^th February. The outsourced sales and marketing experts are hoping to learn effective new sales techniques at the event so that they can initiate a plan to evolve their sales strategies when they return to their office in Edinburgh.

Blue Branch is particularly looking forward to the section on sales techniques at the conference and expects the talk to be extremely valuable for their new plans. The firm hopes to implement some of their new findings into their business model.

More topics at the event will cover sales and marketing tips, interviewing techniques, how to train a sales force, leadership skills and how to effectively manage a workforce. Blue Branch believes that these skills are important for every business leader to master and looks forward to learning new skills at the Glasgow conference.

The conference is going to be held at the Hilton Glasgow. The Hilton is one of Glasgow’s most prestigious venues and is located within easy reach of the Glasgow Science Centre, Kelvingrove Art Gallery and Glasgow’s West End. The venue boasts 15 large meeting rooms which all have the latest technology and can hold up to 1,000 guests. This makes it the perfect location for the sales and marketing conference.

Blue Branch is an outsourced sales and marketing firm based in Edinburgh. The firm specialises in alternative event marketing strategies on behalf of their clients’ brands. The firm connects with consumers on a face-to-face basis as they believe this is the most effective way to create long-lasting and personal relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Blue Branch On The Gender Pay Gap

This week the rise in the gender pay gap has hit the headlines. News showed that women effectively worked for free for 57 days of the year, from November 4^th to December 31^st. 3 days longer than in 2013 and this number is set to continue to rise year on year.


Women currently earn, on average, £2.53 less per hour than men do. That equates to 80 pence for every pound a man is paid. The gender pay gap closed by a third between 1997 and 2010 in the UK but has since plateaued and is now back on the rise. The UK has fallen out of the top 20 countries globally for gender equality. dropping from 18th to 26th, mainly due to female earnings and a rise in the gender pay gap,


The news got us thinking here at Blue Branch. Being your own boss, your turnover isn't dictated by your gender, it is directly related to the only things that should matter in business;


a/ Your Attitude


b/ Your commitment levels


c / How hard you're willing to work


Thanks in part to shows like The Apprentice and Dragons Den, entrepreneurship is more in the spotlight. Entrepreneurship is on the rise in the UK. The number of active businesses in the UK is 2.82m, up from 2.73m in 2013 according to, the latest Entrepreneurs Index report from Barclays and Business Growth Fund has found.


Being a business owner is a sure-fire way to guarantee that you determine what you make regardless of whether you are male or female.


Blue Branch are an Event Promotions company based in the Haymarket area of Edinburgh. Formed due to the ever growing demand for alternative marketing strategies, at Blue Branch we specialise in Event Marketing campaigns. We send clear messages directly to consumer without the use of high cost commercial marketing strategies. Each marketing campaign is delivered on a face to face basis, letting our representatives build relationships with customers from the first point of contact at event venues.