Blue Branch Plan to Evolve Sales Techniques by Attending Conference in Glasgow

Blue Branch is set to attend an exciting direct marketing conference this weekend and plans to evolve their sales techniques after the event.

Direct marketing specialists, Blue Branch are set to attend a sales and marketing conference being held in Glasgow this weekend on the 8^th February. The outsourced sales and marketing experts are hoping to learn effective new sales techniques at the event so that they can initiate a plan to evolve their sales strategies when they return to their office in Edinburgh.

Blue Branch is particularly looking forward to the section on sales techniques at the conference and expects the talk to be extremely valuable for their new plans. The firm hopes to implement some of their new findings into their business model.

More topics at the event will cover sales and marketing tips, interviewing techniques, how to train a sales force, leadership skills and how to effectively manage a workforce. Blue Branch believes that these skills are important for every business leader to master and looks forward to learning new skills at the Glasgow conference.

The conference is going to be held at the Hilton Glasgow. The Hilton is one of Glasgow’s most prestigious venues and is located within easy reach of the Glasgow Science Centre, Kelvingrove Art Gallery and Glasgow’s West End. The venue boasts 15 large meeting rooms which all have the latest technology and can hold up to 1,000 guests. This makes it the perfect location for the sales and marketing conference.

Blue Branch is an outsourced sales and marketing firm based in Edinburgh. The firm specialises in alternative event marketing strategies on behalf of their clients’ brands. The firm connects with consumers on a face-to-face basis as they believe this is the most effective way to create long-lasting and personal relationships between brand and consumer. In turn, this often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Blue Branch Top Gun / Rising Star Event

At the beginning of the December, we held our first Top Gun / Rising Star event. The top gun being someone we have worked with for a while and who has been a consistent top performer, and the rising star being someone who recently started and who has shown great promise early on. The purpose of holding the event was to recognise and reward the people we work with, for their hard work and effort over the last couple of months.


Competitions always brings out the best in people, it provides an incentive and something tangible to work towards. The success of this event was proven before it was even held, as since the competition was announced, Blue Branch became the number 1 office in the UK for our client in the telecoms sector.


The two people we selected for the event were Blaid Wright and Jonathan Allan. We hosted a joint event with our business associates here in Edinburgh. We travelled to Newcastle to battle it out at laser-tag. The fun, competitive game was a great opportunity for relationship building away from a work environment and proved to be a big hit! We are looking forward to hosting many more of these events in 2015.

Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.