Blue Branch On How To Set S.M.A.R.T Goals

Learning how to correctly set goals is one of the most important tools any businessperson can master.  Goal setting allows you to visualize where you want to be and motivates you to put in the work to reach the goals you set.  Setting goals gives your life direction and puts you on a path for success.  Knowing how to set S.M.A.R.T goals is one of the foundations for success whether it is in business or your personal life.  Top athletes, successful business people and achievers in all fields all set goals.

Here Blue Branch explains how to set S.M.A.R.T goals;

Specific

A specific goal is much more easily achieved that a general one.  Knowing exactly what you want and putting all you energy into reaching that will give you accomplishment and self-confidence once reached.  EXAMPLE:  A general goal would be, “Get in shape.” But a specific goal would say, “Join a health club and workout 3 days a week.”

Measurable

When you set a measurable goal it allows you to keep track of your progress along the way, keeping you motivated if you’re meeting the goals and spurs you to take action if you’re falling behind.  To determine whether the goals you set are measurable ask yourself questions such as; How much? How many? How will I know when it is accomplished?

Attainable

An attainable goal is one that can be achieved.  While almost any goal you set is attainable it required properly planning and the necessary action to be taken.  These steps make goals that may have seemed out of reach eventually move closer and become attainable. 

Realistic

You have to be realistic when setting goals.  Your goal is can be defined as realistic if you truly believe that it can be accomplished, there isn’t room for maybe or possibly, and you must be 100% convinced you can achieve it.  A goal must represent an objective toward which you are both willing and able to work towards.  A high goal is often easier to reach than a low one because we are more motivated to achieve it and often try harder because a low goal exerts low motivational force.

Timely

Every goal you set should have a specific time frame, without this there is no sense of urgency.  For example, if you want to lose 10 lbs., when do you want to lose it by? “Someday” won’t work.  By setting a goal such as December 25^th, anchoring your goal to a timeframe sets your unconscious mind into motion to begin working towards it. 

Blue Branch are Edinburgh's newest and fastest growing company.  We have multiple customer service / events sales opportunities to be filled immediately. With our office based in the Haymarket area of Edinburgh, Blue Branch specialise in customer acquisition through face-to-face promotional marketing and sales campaigns. We offer our client’s tailor-made, cost-effective and measurable marketing campaigns.  We guarantee high profile exposure and ROI.  

Blue Branch On The Gender Pay Gap

This week the rise in the gender pay gap has hit the headlines. News showed that women effectively worked for free for 57 days of the year, from November 4^th to December 31^st. 3 days longer than in 2013 and this number is set to continue to rise year on year.


Women currently earn, on average, £2.53 less per hour than men do. That equates to 80 pence for every pound a man is paid. The gender pay gap closed by a third between 1997 and 2010 in the UK but has since plateaued and is now back on the rise. The UK has fallen out of the top 20 countries globally for gender equality. dropping from 18th to 26th, mainly due to female earnings and a rise in the gender pay gap,


The news got us thinking here at Blue Branch. Being your own boss, your turnover isn't dictated by your gender, it is directly related to the only things that should matter in business;


a/ Your Attitude


b/ Your commitment levels


c / How hard you're willing to work


Thanks in part to shows like The Apprentice and Dragons Den, entrepreneurship is more in the spotlight. Entrepreneurship is on the rise in the UK. The number of active businesses in the UK is 2.82m, up from 2.73m in 2013 according to, the latest Entrepreneurs Index report from Barclays and Business Growth Fund has found.


Being a business owner is a sure-fire way to guarantee that you determine what you make regardless of whether you are male or female.


Blue Branch are an Event Promotions company based in the Haymarket area of Edinburgh. Formed due to the ever growing demand for alternative marketing strategies, at Blue Branch we specialise in Event Marketing campaigns. We send clear messages directly to consumer without the use of high cost commercial marketing strategies. Each marketing campaign is delivered on a face to face basis, letting our representatives build relationships with customers from the first point of contact at event venues.