Blue Branch Share Our Golden Rules For Customer Satisfaction

Customer satisfaction is defined as a measure of how products and services supplied by a company meet or surpass customer expectation. At Blue Branch we aim to go over and above expectations to ensure that we deliver an extraordinary customer experience. Working in a highly competitive industry, our emphasis on achieving complete customer satisfaction is what gives us the edge over our competitors.

We share our golden rules for customer satisfaction.

1/ The old adage “the customer is always right” is simple but crucial. The customer is king! They can make or break your business. Your main objective is to service and satisfy customer needs and strive for customer satisfaction with every interaction.

2/ Be a good listener, take time to identify customer needs. Give every customer your undivided attention, particularly important on the show floor where there is a great danger of being distracted by seeing who else we could be selling to.

3/ Identify and anticipate needs. Customers make purchases based on good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs.

4/ Make customers feel important and appreciated by treating them as individuals. Always use their name when talking to them as it personalises their experience. People value sincerity and It creates good feeling and trust which hopefully builds a relationship which will lead to brand loyalty.

5/ Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it and figure out how to later. Try to make doing business with you easy and always do what you say you are going to do.

6/ When something goes wrong, apologise. Deal with problems immediately and let customers know what you have done to rectify the situation.

7/ Get regular feedback, encourage and welcome suggestions about how you could improve.

8/ Lastly, but most importantly, treat the people you work with well. They are your internal customers and need to know they are appreciated. Thank them and find ways to let them know how important they are.

Blue Branch On Why Event Marketing Is Good For Business

Event marketing, the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organisation using in-person engagement, is a marketing strategy that allows for for direct interaction with customers. Event marketing is one of the fastest growing fields in marketing and advertising today, It is everywhere you look. It's easy to see why this is becoming the favoured marketing strategy for many companies, event marketing gives you the freedom of movement, not being fixed to one permanent location, it provided companies with direct interaction with their customers and most significantly, it is extremely cost effective. 


In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships and earn the trust of their prospective buyers and customers. The modern consumer has become more demanding and less loyal to brands. Events offer a unique opportunity for consumers to interact with brands to get a first hand sense of a company’s focus, perspective, and personality. 


Getting more interactive with your consumers creates a bigger impact than digital advertising. Do you remember the last billboard you walked past or the last advert you seen on TV? Probably not! However you would remember the last conversation you had. Technology is advancing and companies need to keep up. The number of people watching pre-recorded programming is on the rise and therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming.  Times are changing and evolving and your marketing strategies need to adapt to the change. 



At Blue Branch we believe the success of event marketing is down to consumers craving a more personalised shopping experience. Being able to interact with customers face to face, building that relationship, is what's too often missing in today's ever advancing technological world. Human interaction is what makes the difference.

Blue Branch are an outsource sales and marketing company based in the Haymarket area of Edinburgh. Using our diverse expertise and experience we are confident we can get results for any brand through our promotional events campaigns.