Blue Branch Share Our Golden Rules For Customer Satisfaction

Customer satisfaction is defined as a measure of how products and services supplied by a company meet or surpass customer expectation. At Blue Branch we aim to go over and above expectations to ensure that we deliver an extraordinary customer experience. Working in a highly competitive industry, our emphasis on achieving complete customer satisfaction is what gives us the edge over our competitors.

We share our golden rules for customer satisfaction.

1/ The old adage “the customer is always right” is simple but crucial. The customer is king! They can make or break your business. Your main objective is to service and satisfy customer needs and strive for customer satisfaction with every interaction.

2/ Be a good listener, take time to identify customer needs. Give every customer your undivided attention, particularly important on the show floor where there is a great danger of being distracted by seeing who else we could be selling to.

3/ Identify and anticipate needs. Customers make purchases based on good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs.

4/ Make customers feel important and appreciated by treating them as individuals. Always use their name when talking to them as it personalises their experience. People value sincerity and It creates good feeling and trust which hopefully builds a relationship which will lead to brand loyalty.

5/ Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it and figure out how to later. Try to make doing business with you easy and always do what you say you are going to do.

6/ When something goes wrong, apologise. Deal with problems immediately and let customers know what you have done to rectify the situation.

7/ Get regular feedback, encourage and welcome suggestions about how you could improve.

8/ Lastly, but most importantly, treat the people you work with well. They are your internal customers and need to know they are appreciated. Thank them and find ways to let them know how important they are.