Event
marketing, the process of developing a themed exhibit, display, or
presentation to promote a product, service, cause, or organisation
using in-person engagement, is a marketing strategy that allows for
for direct interaction with customers. Event marketing is one of the
fastest growing fields in marketing and advertising today, It is
everywhere you look. It's easy to see why this is becoming the
favoured marketing strategy for many companies, event marketing gives
you the freedom of movement, not being fixed to one permanent
location, it provided companies with direct interaction with their
customers and most significantly, it is extremely cost effective.
In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships and earn the trust of their prospective buyers and customers. The modern consumer has become more demanding and less loyal to brands. Events offer a unique opportunity for consumers to interact with brands to get a first hand sense of a company’s focus, perspective, and personality.
Getting more interactive with your consumers creates a bigger impact than digital advertising. Do you remember the last billboard you walked past or the last advert you seen on TV? Probably not! However you would remember the last conversation you had. Technology is advancing and companies need to keep up. The number of people watching pre-recorded programming is on the rise and therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming. Times are changing and evolving and your marketing strategies need to adapt to the change.
At Blue Branch we believe the success of event marketing is down to consumers craving a more personalised shopping experience. Being able to interact with customers face to face, building that relationship, is what's too often missing in today's ever advancing technological world. Human interaction is what makes the difference.
Blue Branch are an outsource sales and marketing company based in the Haymarket area of Edinburgh. Using our diverse expertise and experience we are confident we can get results for any brand through our promotional events campaigns.
In today’s buyer-empowered world, marketers need to seize every opportunity to build relationships and earn the trust of their prospective buyers and customers. The modern consumer has become more demanding and less loyal to brands. Events offer a unique opportunity for consumers to interact with brands to get a first hand sense of a company’s focus, perspective, and personality.
Getting more interactive with your consumers creates a bigger impact than digital advertising. Do you remember the last billboard you walked past or the last advert you seen on TV? Probably not! However you would remember the last conversation you had. Technology is advancing and companies need to keep up. The number of people watching pre-recorded programming is on the rise and therefore many adverts are not even being viewed thanks to the ability to fast forward pre-recorded programming. Times are changing and evolving and your marketing strategies need to adapt to the change.
At Blue Branch we believe the success of event marketing is down to consumers craving a more personalised shopping experience. Being able to interact with customers face to face, building that relationship, is what's too often missing in today's ever advancing technological world. Human interaction is what makes the difference.
Blue Branch are an outsource sales and marketing company based in the Haymarket area of Edinburgh. Using our diverse expertise and experience we are confident we can get results for any brand through our promotional events campaigns.
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