Blue Branch On Why New Year's Resolutions Fail

The tradition of New Year’s resolutions dates all the way back to 153 B.C. and although the tradition is still popular, according to an article by Forbes only 8% of people actually achieve their New Year’s resolutions. Year after year people set themselves up for failure.  A google search generates over 24 million results for New Year’s resolutions.

An article by Ben Lee on Digital Spy revealed the top 10 UK New Year’s resolutions in 2013;

1. Read more books


2. Save more money


3. Lose weight


4. Redecorate


5. Take better photos


6. Go travelling


7. Sell old unwanted stuff on eBay


8. Buy a tablet


9. Organise photos


10. Do something for charity

So why do most resolutions fail?

1/ Goals are too big

92% of people fail to achieve their resolutions because their goals are too big. Setting yourself a goal that is considerably unattainable is one sure-fire way to guarantee you won’t follow through, goals need to be tangible, as we explained in our previous blog; How to set S.M.A.R.T goals:

2/ Making too many at one time

Having too many things to concentrate on at once means your focus is split.  To give yourself the best chance of achieving a goal it’s important to focus on one thing at a time, allowing you to put all of your concentration and effort into that.

3/ Bad Timing

For many people January can be a hard month, trying to get back on their feet after over spending at Christmas and coming off the back of the holidays, it’s back to the harsh realities of the world.  Most importantly though, why wait for one particular day to make a decision, when there are 364 other equally great decision-making days available to you. If someone is waiting till New Year to set themselves a goal then it’s probably not one they are overly concerned about fulfilling.

Blue Branch is an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.

Blue Branch Top Gun / Rising Star Event

At the beginning of the December, we held our first Top Gun / Rising Star event. The top gun being someone we have worked with for a while and who has been a consistent top performer, and the rising star being someone who recently started and who has shown great promise early on. The purpose of holding the event was to recognise and reward the people we work with, for their hard work and effort over the last couple of months.


Competitions always brings out the best in people, it provides an incentive and something tangible to work towards. The success of this event was proven before it was even held, as since the competition was announced, Blue Branch became the number 1 office in the UK for our client in the telecoms sector.


The two people we selected for the event were Blaid Wright and Jonathan Allan. We hosted a joint event with our business associates here in Edinburgh. We travelled to Newcastle to battle it out at laser-tag. The fun, competitive game was a great opportunity for relationship building away from a work environment and proved to be a big hit! We are looking forward to hosting many more of these events in 2015.

Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.

Blue Branch On Why Outsourcing Is Good For Business

Firstly lets clarify what outsourcing is; In business terms, outsourcing is described as the contracting out of an internal business process to a third party organisation. In layman''s terms, rather than companies doing the work themselves, they hand over the reigns to a company which specialises in that area.

As an outsource sales and marketing company, Blue Branch are paid to create marketing campaigns, on behalf of our clients, specifically designed to raise brand awareness and increase market share. Our expertise lies in customer acquisition and our clients can be assured of great results along with customer satisfaction.

So why is outsourcing good for business?

With the UK economy slowly recovering from a triple-dip recession, many companies are extremely cautious of their budgets and are looking for more cost-effective solutions. Many corporations, small and large, are looking for ways to slash their budgets while maintaining high levels of productivity. Most companies are now understandably cautious about spending large sums on traditional advertising and marketing methods, and are therefore turning to companies like Blue Branch to conduct the sales & marketing of their products through cost effective, measurable methods.

The practice of contracting out a business process rather than staffing it internally is a common feature in the modern economy. There are financial advantages that come from outsourcing.

1/ Outsourcing can offer greater budget flexibility and control.

2/ It lets organisations pay for only the services they need, when they need them

3/ It reduces the need to hire and train specialised staff

4/ Reduces capital and operating expenses.

Outsourcing strategies can be broken down into three broad categories that meet different goals:

• Efficiency – the first step in an outsourcing strategy is to achieve cost savings, typically through process efficiencies
• Enhancement – once cost savings have been realised the next stage is to achieve operational improvements related to business objectives such compliance and meeting availability expectations
• Transformation – business transformation is the end goal for an outsourcing strategy, where an outsourcing relationship is used to drive business performance improvements

It's no coincidence that Direct Marketing / Sales has been the fastest growing industry in the world for the last 5 years. It's a recession proof industry that's going from strength to strength and here at Blue Branch we're excited to be a part of that. Our more personalised approach and tailor-made marketing strategies have made our business model highly attractive for many blue chip corporations looking to explore new avenues.

Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.

Blue Branch Countdown to Christmas

With the festive season in full swing, at Blue Branch we have started to reflect on the last few months and we have started to look ahead to next year.


Since we opened at the end of September it's been a whirlwind. We started out with a core of 5 people who shared the same passion, enthusiasm and vision and since then we have tripled in size. Our biggest achievement so far is becoming the number 1 office in the UK for our telecoms client, an incredible feat as we opened less than 3 months ago. Our early success has really set the bar high going into 2015.


Looking ahead to 2015 we are planning a trip to New York in the first half of the year, to visit with some of our business associates over in the US. Our main objective for next year is to establish the Blue Branch brand and become a market leader in the UK as we look to expand into 3 new cities next year.


In May we will be attending an industry awards ceremony in London and we're hoping to be among the award winners. Our theme for 2015 is teamwork and effort. With those 2 core values we believe we can achieve anything we set our minds to.


To celebrate an amazing first year, and the hard work and effort of everyone we work with here at Blue Branch, we are hosting a Christmas Party / award ceremony. The event will be held on December 27^th . We will be giving out awards to the top performers and people who have shown incredible commitment and dedication in helping to get Blue Branch to where we are today.



Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh.   We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.