Blue Branch is set to attend an exciting direct marketing
conference this weekend and plans to evolve their sales techniques
after the event.
Direct marketing specialists, Blue Branch are set to attend a
sales and marketing conference being held in Glasgow this weekend on
the 8th February. The outsourced sales and marketing
experts are hoping to learn effective new sales techniques at the
event so that they can initiate a plan to evolve their sales
strategies when they return to their office in Edinburgh.
Blue Branch is particularly looking forward to the section on
sales techniques at the conference and expects the talk to be
extremely valuable for their new plans. The firm hopes to implement
some of their new findings into their business model.
More topics at the event will cover sales and marketing tips,
interviewing techniques, how to train a sales force, leadership
skills and how to effectively manage a workforce. Blue Branch
believes that these skills are important for every business leader to
master and looks forward to learning new skills at the Glasgow
conference.
The conference is going to be held at the Hilton Glasgow. The
Hilton is one of Glasgow’s most prestigious venues and is located
within easy reach of the Glasgow Science Centre, Kelvingrove Art
Gallery and Glasgow’s West End. The venue boasts 15 large meeting
rooms which all have the latest technology and can hold up to 1,000
guests. This makes it the perfect location for the sales and
marketing conference.
Blue Branch is an outsourced sales and marketing firm based in
Edinburgh. The firm specialises in alternative event marketing
strategies on behalf of their clients’ brands. The firm connects
with consumers on a face-to-face basis as they believe this is the
most effective way to create long-lasting and personal relationships
between brand and consumer. In turn, this often leads to increased
customer acquisition, brand awareness and brand loyalty for their
clients.
Blue Branch Blog
Friday, 6 February 2015
Tuesday, 23 December 2014
Blue Branch On Why New Year's Resolutions Fail
The tradition of New Year’s resolutions
dates all the way back to 153 B.C. and although the tradition is still
popular, according to an article by Forbes only 8% of people actually achieve
their New Year’s resolutions. Year after year people set themselves up for
failure. A google search generates over
24 million results for New Year’s resolutions.
An article by Ben Lee on Digital Spy
revealed the top 10 UK New Year’s resolutions in 2013;
1. Read
more books
2. Save
more money
3. Lose
weight
4. Redecorate
5. Take
better photos
6. Go
travelling
7. Sell
old unwanted stuff on eBay
8. Buy
a tablet
9. Organise
photos
10. Do
something for charity
So why do most resolutions fail?
1/ Goals are too big
92% of people fail to achieve their
resolutions because their goals are too big. Setting yourself a goal that is
considerably unattainable is one sure-fire way to guarantee you won’t follow
through, goals need to be tangible, as we explained in our previous blog; How
to set S.M.A.R.T goals:
2/ Making too many at one time
Having too many things to concentrate on
at once means your focus is split. To give yourself the best chance of
achieving a goal it’s important to focus on one thing at a time, allowing you
to put all of your concentration and effort into that.
3/ Bad Timing
For many people January can be a hard
month, trying to get back on their feet after over spending at Christmas and
coming off the back of the holidays, it’s back to the harsh realities of the
world. Most importantly though, why wait for one particular day to make a
decision, when there are 364 other equally great decision-making days available
to you. If someone is waiting till New Year to set themselves a goal then it’s
probably not one they are overly concerned about fulfilling.
Blue Branch is an events-based marketing
company based in the Haymarket area of Edinburgh. We specialise in
promotional events marketing campaigns that have been specifically designed to
raise brand awareness and increase market share for our clients. Since we
opened in September we have gone from strength to strength and we’re looking
forward to the year ahead.
Thursday, 18 December 2014
Blue Branch Top Gun / Rising Star Event
At the beginning of the December, we held our first Top Gun / Rising Star event. The top gun being someone we have worked with for a while and who has been a consistent top performer, and the rising star being someone who recently started and who has shown great promise early on. The purpose of holding the event was to recognise and reward the people we work with, for their hard work and effort over the last couple of months.
Competitions always brings out the best in people, it provides an incentive and something tangible to work towards. The success of this event was proven before it was even held, as since the competition was announced, Blue Branch became the number 1 office in the UK for our client in the telecoms sector.
The two people we selected for the event were Blaid Wright and Jonathan Allan. We hosted a joint event with our business associates here in Edinburgh. We travelled to Newcastle to battle it out at laser-tag. The fun, competitive game was a great opportunity for relationship building away from a work environment and proved to be a big hit! We are looking forward to hosting many more of these events in 2015.
Blue
Branch are an events-based marketing company based in the Haymarket
area of Edinburgh. We specialise in promotional events
marketing campaigns that have been specifically designed to raise
brand awareness and increase market share for our clients. Since we
opened in September we have gone from strength to strength and we’re
looking forward to the year ahead.
Tuesday, 16 December 2014
Blue Branch On Why Outsourcing Is Good For Business
Firstly
lets clarify what outsourcing is; In business terms, outsourcing is
described as the contracting out of an internal business
process to a third party organisation. In layman''s
terms, rather than companies doing the work themselves, they hand
over the reigns to a company which specialises in that area.
As
an outsource sales and marketing company, Blue Branch are paid to
create marketing campaigns, on behalf of our clients, specifically
designed to raise brand awareness and increase market share. Our
expertise lies in customer acquisition and our clients can be assured
of great results along with customer satisfaction.
So
why is outsourcing good for business?
With
the UK economy slowly recovering from a triple-dip recession, many
companies are extremely cautious of their budgets and are looking for
more cost-effective solutions. Many corporations, small and large,
are looking for ways to slash their budgets while maintaining high
levels of productivity. Most companies are now understandably
cautious about spending large sums on traditional advertising and
marketing methods, and are therefore turning to companies like Blue
Branch to conduct the sales & marketing of their products through
cost effective, measurable methods.
The
practice of contracting out a business process rather than staffing
it internally is a common feature in the modern economy. There are
financial advantages that come from outsourcing.
1/
Outsourcing can offer greater budget flexibility and control.
2/
It lets organisations pay for only the services they need, when they
need them
3/
It reduces the need to hire and train specialised staff
4/
Reduces capital and operating expenses.
Outsourcing strategies can be broken down into three broad categories that meet different goals:
- Efficiency – the first step in an outsourcing strategy is to achieve cost savings, typically through process efficiencies
- Enhancement – once cost savings have been realised the next stage is to achieve operational improvements related to business objectives such compliance and meeting availability expectations
- Transformation – business transformation is the end goal for an outsourcing strategy, where an outsourcing relationship is used to drive business performance improvements
It's
no coincidence that Direct Marketing / Sales has been the fastest
growing industry in the world for the last 5 years. It's a recession
proof industry that's going from strength to strength and here at
Blue Branch we're excited to be a part of that. Our more personalised
approach and tailor-made marketing strategies have made our business
model highly attractive for many blue chip corporations looking to
explore new avenues.
Blue
Branch are an events-based marketing company based in the Haymarket
area of Edinburgh. We specialise in promotional events
marketing campaigns that have been specifically designed to raise
brand awareness and increase market share for our clients. Since we
opened in September we have gone from strength to strength and we’re
looking forward to the year ahead.
Monday, 15 December 2014
Blue Branch Countdown to Christmas
With the festive season in full swing, at Blue Branch we have started to reflect on the last few months and we have started to look ahead to next year.
Since we opened at the end of September it's been a whirlwind. We started out with a core of 5 people who shared the same passion, enthusiasm and vision and since then we have tripled in size. Our biggest achievement so far is becoming the number 1 office in the UK for our telecoms client, an incredible feat as we opened less than 3 months ago. Our early success has really set the bar high going into 2015.
Looking ahead to 2015 we are planning a trip to New York in the first half of the year, to visit with some of our business associates over in the US. Our main objective for next year is to establish the Blue Branch brand and become a market leader in the UK as we look to expand into 3 new cities next year.
In May we will be attending an industry awards ceremony in London and we're hoping to be among the award winners. Our theme for 2015 is teamwork and effort. With those 2 core values we believe we can achieve anything we set our minds to.
To celebrate an amazing first year, and the hard work and effort of everyone we work with here at Blue Branch, we are hosting a Christmas Party / award ceremony. The event will be held on December 27th . We will be giving out awards to the top performers and people who have shown incredible commitment and dedication in helping to get Blue Branch to where we are today.
Blue Branch are an events-based marketing company based in the Haymarket area of Edinburgh. We specialise in promotional events marketing campaigns that have been specifically designed to raise brand awareness and increase market share for our clients. Since we opened in September we have gone from strength to strength and we’re looking forward to the year ahead.
Tuesday, 25 November 2014
Blue Branch On How To Set S.M.A.R.T Goals
Learning how to correctly set goals is one of
the most important tools any businessperson can master. Goal setting allows you to visualize where
you want to be and motivates you to put in the work to reach the goals you
set. Setting goals gives your life
direction and puts you on a path for success. Knowing how to set
S.M.A.R.T goals is one of the foundations for success whether it is in business
or your personal life. Top athletes, successful business people and
achievers in all fields all set goals.
Here Blue Branch explains how to set S.M.A.R.T
goals;
Specific
A specific goal is much more easily achieved
that a general one. Knowing exactly what you want and putting all
you energy into reaching that will give you accomplishment and self-confidence
once reached. EXAMPLE: A general goal would be, “Get in
shape.” But a specific goal would say, “Join a health club and workout 3 days a
week.”
Measurable
When you set a measurable goal it allows you to
keep track of your progress along the way, keeping you motivated if you’re
meeting the goals and spurs you to take action if you’re falling behind. To
determine whether the goals you set are measurable ask yourself questions such
as; How much? How many? How will I know when it is accomplished?
Attainable
An attainable goal is one that can be
achieved. While almost any goal you set is attainable it required
properly planning and the necessary action to be taken. These steps
make goals that may have seemed out of reach eventually move closer and become
attainable.
Realistic
You have to be realistic when setting
goals. Your goal is can be defined as realistic if you
truly believe that it can be accomplished, there isn’t room for maybe
or possibly, and you must be 100% convinced you can achieve it. A goal
must represent an objective toward which you are
both willing and able to work towards. A high
goal is often easier to reach than a low one because we are more motivated to
achieve it and often try harder because a low goal exerts low motivational
force.
Timely
Every goal you set should have a specific time
frame, without this there is no sense of urgency. For example, if
you want to lose 10 lbs., when do you want to lose it by? “Someday” won’t
work. By setting a goal such as December 25th, anchoring
your goal to a timeframe sets your unconscious mind into motion to begin
working towards it.
Blue Branch are Edinburgh's newest and fastest
growing company. We have multiple customer service / events sales
opportunities to be filled immediately. With our office based in the Haymarket
area of Edinburgh, Blue Branch specialise in customer acquisition through face-to-face
promotional marketing and sales campaigns. We offer our client’s tailor-made,
cost-effective and measurable marketing campaigns. We guarantee high
profile exposure and ROI.
Friday, 7 November 2014
Blue Branch On The Gender Pay Gap
This week the rise in the gender pay gap has hit the headlines. News showed that women effectively worked for free for 57 days of the year, from November 4th to December 31st. 3 days longer than in 2013 and this number is set to continue to rise year on year.
Women currently earn, on average, £2.53 less per hour than men do. That equates to 80 pence for every pound a man is paid. The gender pay gap closed by a third between 1997 and 2010 in the UK but has since plateaued and is now back on the rise. The UK has fallen out of the top 20 countries globally for gender equality. dropping from 18th to 26th, mainly due to female earnings and a rise in the gender pay gap,
The news got us thinking here at Blue Branch. Being your own boss, your turnover isn't dictated by your gender, it is directly related to the only things that should matter in business;
a/ Your Attitude
b/ Your commitment levels
c / How hard you're willing to work
Thanks in part to shows like The Apprentice and Dragons Den, entrepreneurship is more in the spotlight. Entrepreneurship is on the rise in the UK. The number of active businesses in the UK is 2.82m, up from 2.73m in 2013 according to, the latest Entrepreneurs Index report from Barclays and Business Growth Fund has found.
Being a business owner is a sure-fire way to guarantee that you determine what you make regardless of whether you are male or female.
Blue Branch are an Event Promotions company based in the Haymarket area of Edinburgh. Formed due to the ever growing demand for alternative marketing strategies, at Blue Branch we specialise in Event Marketing campaigns. We send clear messages directly to consumer without the use of high cost commercial marketing strategies. Each marketing campaign is delivered on a face to face basis, letting our representatives build relationships with customers from the first point of contact at event venues.
Subscribe to:
Posts (Atom)